For nearly 20 years, radio programmer Bob Parlocha was the music director of the Bay Area’s venerable KJAZ, as well as the host of the station’s crown jewel program, Dinner Jazz. What started as a one hour pick up shift on saturday evenings in 1978, soon blossomed into the station’s most popular and profitable show.
The issue of branding has increasingly become a driving force in everything we do both personally and professionally. Just think of Facebook and how we brand ourselves through accumulating the most friends or associating ourselves with certain activities or groups, etc. Facebook has become the quickest and most accessible form of personal brand recognition.