The issue of branding has increasingly become a driving force in everything we do both personally and professionally. Just think of Facebook and how we brand ourselves through accumulating the most friends or associating ourselves with certain activities or groups, etc. Facebook has become the quickest and most accessible form of personal brand recognition.
Since producing the ground-breaking and popular podcast series The Traneumentary-Celebrating the Music of John Coltrane in 2007, I switched gears for a bit and spent some time in the worlds of pop, classical and broadway. My podcast productions include Elvis Costello, Yo-Yo Ma, Billy Joel, Stephen Sondheim, Motown, Michael Jackson and others.